Client Project
Power Remote
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Project Brief
For this project, we started by Interviewing Power Remote. This allowed us to Journey Map and focus on the path we wanted to take during this process. Once I had an idea of who Power Remote is I started the research process with a Comparative and Competitive Analysis. I then moved into creating a Business Analysis where I uncovered the Business Goals. During the business analysis, I conducted Heuristics to discover the weak parts of Power Remote’s current website. I then moved into User Interview/Prep to ensure the new website is a perfect fit for Power Remotes users. I then took the insights from the surveys and interviews and did Affinity Mapping to get to know the user’s needs better. This gave me an idea of the Problem Statement, User Scenarios, Persona, Storyboarding, and User Flows. Once I knew what the user wanted I wrote a Design Hypothesis and focused on Site mapping. Lastly, I started working on making the design official by Sketching, Designing Low/Medium fidelity wireframes, User Testing, High fidelity wireframes, Designing the second iteration, User Testing again, and designing a third Iteration
Comparative Analysis
During the comparative analysis process, I analyzed seven of the more popular hybrid film production companies in order to uncover their similarities and differences. I was able to discover that most production companies start by showcasing their best work on the home with a quote to describe who they are as a business and a button to draw the user’s attention to the companies main goal. Most of these businesses also had a list of the companies they have worked with, reviews, and a step-by-step process to showcase what they offer. Lastly, most of these businesses have their previous jobs listed on the home page of their website.
Competitive Analysis
During the comparative analysis process, I once again chose the most popular businesses related to Power Remote within our area. I found the popular and re-occurring things each of these businesses offers and wrote them down to compare with Power Remote. In the end, I was able to figure out what would be vital for Power Remote’s new website.
Business Analysis
PowerRemote needs to grab the attention of the client and prove their abilities to satisfy the client’s need for quality hybrid work first and foremost on their website. We can do this by showing some of the best work they have done and incorporating a catchphrase that explains their ability to do hybrid work.
Heuristics
Flexibility & Efficiency of Use
The home page is efficient to use and has a lot of negative space.
Everything is placed in a recognizable location that makes the website simple to navigate.
Consistency & Standards
To a degree, this page has standards since the login is simple and that helps the user identify what to do and the steps that need to be taken.
The nav and logo stay in the same spot as well which is very helpful and helps the user understand where to click.
The PowerRemote logo is also a button to the home page which is nice.
Aesthetic & Minimalistic Design
Although the website provides an ample amount of negative space which in its own way is aesthetically pleasing the design is almost too minimal.
Power remote chose to utilize negative space in order to highlight their company colors and the information their user’s value.
However, too much negative space can be a bit overwhelming.
Help & Documentation
Help and documentation are not really present.
The website is more generated towards offering a sample of work to prospective clients and so therefore there isn't much to help with.
Match Between System and Real-world
The simplicity of the login screen is similar to many other login pages but it would help to add some more consistency.
Help Users With Errors
The page does say users are not found when wrong information or unrecognized information is entered.
But it doesn't say anything about email or password being incorrect and does not recommend an alternate route
Persona/Scenario
Persona
“The careful corporate need’s production companies that can take the place of event planning companies to help them live stream or film. But due to COVID, the careful corporate needs a hybrid company that focuses on COVID safety and still produces very high-quality results.”
Scenario
The careful corporate is hosting an event and needs a production company to provide live streaming for the event. They would like someone to come set up the live streams and ensure everything works smoothly but they need a company that produces quality results and follows COVID restrictions and prevents them from being able to have an onsite producer. They would like to see the precautions and safety measurements Power Remote takes as well as the prior jobs they have done. How would you find this?
Design Hypothesis
When opening the new Power Remote website It would benefit the client to have a sample of PowerRemotes best work as the first thing the client sees with a quote stating their ability to work hybrid. This will allow the client to have a sample of their work and portray the quality that Power Remote offers. Then as the client scrolls down it would be beneficial to incorporate some of the larger companies Power Remote has worked within a portfolio type of design. As for tabs, I will incorporate a home, work sample, contact, and a hybrid tab which will explain to the user the companies safety precautions and how they will go about working hybrid as well as some of the options the user can choose from.
Sketches
These are the first box sketch. Very low fidelity…just to get thoughts on paper.
- Design Process -
During the design process I tend to start with sketches, then low fidelity wireframes, usability testing, medium fidelity wireframes, usability testing, high fidelity wireframes usability testing and lastly mockups